Footar is a wholly owned technology platform of AdEffective Limited, a publicly listed Australian company on the Australian Stock Exchange (ASX:ABN).
AdEffective is an online advertising business focused on increasing the yield for advertisers and publishers. Through the design and development of innovative new platforms and technologies in the online advertising space AdEffective improves advertiser ROI and generates more revenue for it’s publisher partners.
Footar was developed to help publishers increase their website’s overall revenue while helping advertisers increase the performance of their online advertising.
Footar provides above market performance through a more engaging, better targeted and ‘sticky’ user experience that returns above average click through rates for advertisers and provides publishers with increased revenue ‘without’ interfering with any existing advertising running on their websites.
- Easy implementation with one line of java script code
- Fully customizable
- Delivers 4-10x more CTRs than regular banner advertising
- Can be used with existing ad tags
- An additional revenue stream
- Always above the fold
Watch the demo of Footar in action
Visit AdEffective for more information about the company and the people behind these exciting innovations.

